Advanced Education for Real Estate Industry



Click on a session below to register:

We strongly suggest that you register for your course at least 30 days in advance.


Number of days:

Home study:

Online study:

Assessment type:

Passing grade:

2023 Fees:
Member/Candidate: $750
Non-Member: $950

Required materials: none

Meets program requirements for:

Currently, REIC is offering its courses via virtual (real-time remote), home study, or online through the University of Fredericton. Please refer to the upcoming class schedule for full details regarding the delivery options available.

REIC2270 - Consumer Behaviour & Negotiating

This specialty course is designed to develop the real estate practitioner’s skills in understanding the needs and behaviour of the people they do business with, and to effectively and successfully communicate and negotiate with them. This is accomplished using group discussions, exercises, videos, case studies and workshops. The course is ideal for the real estate practitioner who deals directly and negotiates with clients. Credit is awarded for this three-day course upon successful completion of an exam.

Course content​

The Importance of Understanding Human Behaviour

Profile of People in Negotiation

Guidelines for Becoming Effective Communicators

Silent Communication

A Spectrum of Relationships

Negotiation Process

Common Barriers to Successful Negotiation

Improving Negotiation Success

For further information on registering for a course, please contact Education at REIC.

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